2018 ICCE Webinar Series 4 of 4

Why Members Leave Us and How we Can Make Them Stay

1 Webinar: $39
4 Part Series: $100


We are offering you a new webinar series from industry expert Cathi Hight to show you the most relevant and impactful information for your chamber.

This series will consist of 4 separate sessions, each session relates and builds off the previous session, but they are also designed to be very useful as stand-alone sessions as well if you cannot make it to them all.

These sessions are 1-hour each and will include many recent examples and lessons from the chamber and other related industries.

SESSION DESCRIPTION

I Want a Divorce—Why Members Leave and How We Can Make Them Stay
 

• What does member churn and divorce have in common?

• When does member loyalty develop and how can we influence it?

• How can we develop lifetime relationships with our members?

 
Don’t you find it frustrating when you recruit new members and they jump ship without even trying to make membership work for them? Realizing that you are in the “relationship” business is the first step to begin to understand members’ expectations and how to develop a long-term relationship that provides “win-win” for both of you. This webinar correlates patterns found in marriage and membership, and how you can leverage insights to deliver better experiences, manage expectations, and create alignment between diverse interests and perceptions. And here’s a bonus for your participation: You will improve your own personal relationships and help others to do the same!
 
In this webinar, you will:
 

• Discover what we can learn from divorce patterns and how they correlate to membership churn.

• Explore expectations and how you can improve relationships with members.

Develop strategies that strengthen member relationships and increase your Lifetime Value outcomes.